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Measure Up

Role: Designer/Animator

The “Measure Up” campaign was launched as a global effort to create awareness for Cerave’s Moisturizing Cream’s benefit of continues aid and treatment for skin. The messaging was divided into four strategic categories (campaign messaging, campaign context, skin concern content, and stat-driven support content) to support the idea it “Measures Up” to be the best moisturizer available on the market.

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