Client: Verizon Telecom
• 2015 AAF-Houston Addy Awards Gold
• 2015 W3 Awards Silver
• Mentioned on Google Ads best practices for Rich Media flash banners for “FiOS Wave” banner.
For the 2014 FIFA World Cup, Verizon FiOS launched the Estadio Verizon campaign across it’s multicultural Hispanic market to celebrate the start of the games. The 360 integration included a robust interactive segment that consisted of a virtual stadium via Facebook that allowed users to leave messages to cheer on teams, follow custom Twitter feeds, enter in exclusive prize drawings, and much more. The campaign raised awareness across all channels and reminded both prospective and existing users that with the power of FiOS, they can feel the intense moments of the games right from their very own homes.