Case Study
Feel the Real Campaign
Associate Creative Directors: Nate Sherman, Jennifer Choi
Designer: Ralph Macabitas
Copywriter: Gideon Pine
Account Supervisor: Robert Pinney
Project Manager: Alex Velazquez
Real Sports. Real Drama. The “Feel the Real” campaign was a first of its kind for go90 as it encompassed a 360 approach across multiple Verizon properties (such as Yahoo Sports and Complex) to promote viewership for 3 of original shows: QB1: Beyond the Lights, Why We Fight, and The Machine.
The Idea
“Feel the Real” represented the real stories about real athletes, told by real people in real time. The idea presented a unique unfiltered and aspirational take on modern sports- the sacrifices, rivalries, politics, and friendships.
Digital Display Ad Units
The campaign launched during the SEC Championship, leading with QB1, and was sustained around key sporting events and sites through out September such as:
- The SEC Championship Game
- Bleach Report
- ESPN and Bleach Report Takeovers
Talent Leverage
To maximize exposure on top of the paid media, go90 also leveraged the voices of several key talent personas such as Ronda Rousey, Peter Berg, and LeBron James to their millions of followers across social media.
Paid Media
On top organic social, the campaign launched several paid posts across Twitter and Facebook that teased the show.
Key Takeaway
The campaign helped go90 achieve growth and finished with 3.1M Total Unique Viewers in 2017.
CUSTOMER
Verizon GO90