Client: Bank of America
With mobile banking on the rise, Bank of America wanted to expand it’s reach into the multicultural markets by releasing their current app in Spanish. The launch called for efforts to raise awareness through a 360 campaign that called for a strategic push among its different markets. The Hispanic adaptation mirrored the general market push with print and digital executions such as this landing page. The landing page introduced existing customers to the benefits of the app through in-language messaging. Customers could now read about each feature through a clear and broken down review of the app’s capabilities. To add to the convenience, customers could also learn on the go via a mobile-ready version of the site.