Role: Art Director (Freelance)
Client: David Nall, CEO, Naturally Fit
After being involved in the health and fitness industry for several years, body building champ and entrepreneur David Nall wanted to further expand and rebrand his business: Naturally Fit. David was seeking to revamp his brand identity to a modern aesthetic. With that in mind, I collaborated with my freelance partner to help create a whole new identity for his brand starting with a re-designed logo and several key print pieces that would lead my team into developing the overall launch at his 2011 Naturally Fit Fitness Expo.