Verizon Edge: The Game of Life
Awards: 2014 Houston Addys- Gold
Client: Verizon Wireless
Everyone reaches certain stages in life that call for change. May it be small or big, part of this change is the crux of growth and self-discovery. With this insight in mind, Verizon Wireless wanted to reach out to young millennials looking to upgrade their current phones and plans to what they want, when they want, using the Verizon Edge program. To do raise awareness, we created a rich media game titled “The Game of Life” that took our Hispanic demographic through a world wide tour showcasing that through life’s journey, you’ll always grow and discover that upon reaching your goals, you get life’s rewards.