Above are samples of past creative that had characteristics of being overcrowded and busy.
After completing a competitive analysis against other luxury beauty brands, we presented three new directions to approach creative displayed across Lancôme digital properties.
In-Market Creative Launch
With the refresh now in place, the e-commerce work feels much more balanced, easy to digest, and attractive for the luxury market.
Lancôme USA Visual Refresh
Role: Digital Designer
The world of e-commerce is fast paced and ever evolving. With one click, consumers are ready at will to purchase. But with this also comes the clutter and overwhelming visuals of products. For 2019, the Lancôme Content Lab team set out and identified 3 key areas to evolve and improve the visual identity when it comes to e-commerce creative.
- GWP Visuals
- Standard Banners (E-comm/Ad units)
The team compiled a competitive analysis that was used to create a visual refresh that could compete against other established brands in the luxury beauty segment.